KFC Global

Agency: Jones Knowles Ritchie

I led the design of KFC’s future restaurants in collaboration with JKR, translating their massive brand refresh into the physical environment. This work drove a dramatic shift from the status quo, establishing a bold, completely revitalized look and feel for the brand's brick-and-mortar presence.

Design

Instead of selling, the restaurant's screens, lighting, and music act as a dynamic mural that adapts the atmosphere throughout the day to enhance every meal. Flexible seating options cater to both quick bites and lingering groups, while a minimalist design and outdoor tables keep the focus on the food and embrace the Dubai climate.

Hot off the press!

Tools

Vectorworks | Enscape | Photoshop | After Effects

From QSR to 'QXR'

The bigger ambition is experiential. And this is where the new identity gets exciting. The bucket becomes a giant fixture in restaurants, pop-ups, and other retail spaces. It literally swamps each space. Framed as a category shift – from quick-service restaurants to 'QXR', Quick Experience Restaurants