O2 Retail, UK

Agency: Fourmation

The iconic London O2 Arena is the most popular events arena in the world.

The Challenge was to create a unique O2 flagship store experience weighted towards music and events.

Aside from the full store designs. Other unique opportunities were created in the experience zones of each store. This gave opportunities to create market leading product launches for brands such as Apple and Samsung. These included window displays and product showcases.

Visuals

All visuals were created using Vectorworks internal rendering software. From full store design to individual showcases. Visuals really helped bring each brand vision to life.

Drawings

A full drawing pack was created including all unique fixtures and fittings.

Tools

Vectorworks | Cinema 4D | Illustrator | Photoshop