Yankee Candle

Agency: The Behaviours Agency

I was brought on board by The Behaviours Agency as lead designer to reimagine the new Yankee Candle brand and define how it exists in physical space following its full rebrand. The first expression of the new identity launched at Ambiente Frankfurt 2026.

At the heart of the project lies the Ignite Space, a central core architecturally inspired by the silhouette of the new Yankee Candle Jar. This multi-sensory environment invites users to fully immerse themselves in each fragrance through a curated blend of scent, sound, and tactile interaction.

The Ignite Concept

Ignite places the Yankee Candle at the heart of the stand, empowering everything around it. Partner brands branch outward like sparks, creating a bold, unified space where the hero brand shines as the source of light and a place to create moments

Tools

Vectorworks | Enscape | Illustrator | Photoshop

Interaction

From high-impact product showcases to quiet meeting areas, every inch of the environment was intentionally designed to highlight the brand and spark meaningful dialogue.